Advertising Beauty and Health Consumer Target Market 
Inside Retail
MARCH 4, 2024
“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.
Wiser
DECEMBER 22, 2020
Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience. It’s a win-win.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Small Biz Trends
OCTOBER 21, 2021
Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Health and Fitness. Identify Your Target Market. Research Your Target Market.
Shopper Motion
DECEMBER 29, 2022
Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.
Wiser
APRIL 23, 2020
Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. Benefits of Field Marketing. Beauty products. Home goods.
Expert insights. Personalized for you.
264 
Let's personalize your content