Remove Advertising Remove ATS Remove Payment Services Remove Social Commerce
article thumbnail

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

article thumbnail

What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

article thumbnail

TikTok Furthers Commerce Ambitions with BNPL Partnership in Malaysia

Retail TouchPoints

TikTok has teamed up with buy now, pay later service Atome to offer installment payments on its ecommerce marketplace in Malaysia, CNBC reports. as well, while at the same time the company continues to trial new ecommerce offerings in Southeast Asia. TikTok Shop has now quietly begun to roll out in the U.S.

article thumbnail

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. after deploying both of these tactics.

article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. Digital Service (USDS).

article thumbnail

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “The Healey, who started his career at General Motors.