Retail TouchPoints

APRIL 5, 2022

Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. When we have partnerships with these merchants they’re trusted brands, so consumers can feel good about shopping with those brands.”.

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Retail TouchPoints

AUGUST 11, 2020

As the pandemic has driven the adoption of e-Commerce to a level retailers didn’t expect to see for a year or more, many are speeding up the development of digital products and services that were further ahead on their technology roadmaps. The third-party vendors will ship the products directly to the consumers’ homes.

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. This helps them find and compare products from multiple retailers in one place. Let’s see what they are.

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Store Growers

APRIL 3, 2023

If you’re familiar with Google Shopping , you’ve probably heard about or even used Google Merchant Center (GMC), one of Google’s essential tools for uploading and customizing product data. In this step-by-step guide, we’ll share how you can grant someone access to your Google Merchant Center account.

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Store Growers

MAY 31, 2023

Last Updated on May 31, 2023 If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal products, makeup, and so on, you’ll undoubtedly benefit from learning more about the [expiration_date] attribute. Then, click “ Products ,” the second option in the menu on the left side.

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Advice is the same as above.

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Store Growers

MAY 22, 2022

A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account. What is Google Merchant Center? Does Google Merchant Center Cost Anything?

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Store Growers

NOVEMBER 30, 2022

Being able to target Google’s massive user base can be a recipe for success for many Shopify stores as it allows you to get more visibility for your products. The easiest way to get started with Google Ads is on Google Shopping. And that journey starts with connecting your Shopify store to Google Merchant Center.

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Store Growers

MAY 22, 2023

Last Updated on May 22, 2023 We all know how important ratings and reviews can be when deciding whether to buy a product or not. If you’re a merchant, you already know that Google Shopping has many amazing features, one of them being the excellent program known as Product Ratings. Let’s start.

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Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things.

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Store Growers

APRIL 9, 2023

Last Updated on April 10, 2023 Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as relevant as its color, size, and price. What Is the Material Attribute in the Product Feed? If your products vary by specific fabrics or materials, the material attribute is required.

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Store Growers

JUNE 7, 2023

Last Updated on June 10, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. What Is the Google Product Category Attribute in the Product Feed?

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Store Growers

JUNE 7, 2023

Last Updated on June 7, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. What Is the Google Product Category Attribute in the Product Feed?

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Store Growers

JULY 6, 2022

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! How Shipping Settings Work in Google Merchant Center.

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Store Growers

DECEMBER 10, 2022

Before you can get started with Google Shopping you have to get Google Merchant Center running smoothly. You might experience trouble uploading your product feed, dealing with errors and product disapprovals, or even getting suspended. The 4 Different Types of Google Merchant Center Support.

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Store Growers

APRIL 27, 2023

Product categorization teaches Google about the products you sell. The more Google knows about the product, the better its algorithms can match that product with relevant search queries. With the product_type attribute, merchants can push the categorization they use in their online store into their feed.

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Store Growers

MAY 29, 2023

Last Updated on May 29, 2023 Ever heard of Google currency conversion? In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. What Is Google Currency Conversion and How Does it Work? If not, you’ve come to the right place!

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Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. Without further ado, let’s get to it.

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Store Growers

MAY 7, 2023

Last Updated on May 8, 2023 If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your Google Merchant Center account with Google Ads. GMC’s Tools & Settings button in the top center Then, click on “Linked Accounts.”

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Store Growers

APRIL 11, 2023

Are patterns used on the products you sell important for your customers? If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. What Is the Pattern Attribute in the Product Feed? Let’s check how Google uses product data about patterns.

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Store Growers

APRIL 18, 2023

In this article, we’ll explore what it is, and how to add it correctly to your product feed. What Is the Sale Price Attribute in the Product Feed? What Is the Sale Price Attribute in the Product Feed? The sale price attribute in the product feed defines the product’s price during a sale.

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Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always the product features that matter the most and in this article we will examine one such example. What Is the Cost of Goods​ (COGs) Attribute in the Product Feed?

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Store Growers

MAY 19, 2023

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. It lets merchants emphasize their products’ key features, allowing them to attract their target audience based on their interests, behaviors, and preferences.

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Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. A few key features make Performance Max stand out.

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Store Growers

MARCH 23, 2023

Last Updated on March 24, 2023 Product identifiers are crucial for matching products with search queries. This is a common issue for many products In this article, we’ll explain the relationship between unique product identifiers, like GTIN, MPN, and brand, with the identifier exists attribute. Let’s dive straight in.

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Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. It tells customers what to expect from the product while helping Google match products with relevant search queries. What Is the Product Title Attribute in the Product Feed? Yes, product titles are required for all entries in your feed.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. One such method is strategically configuring the product description attribute. What Is the Product Description Attribute in the Product Feed?

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Retail TouchPoints

OCTOBER 4, 2021

A survey by DataLion found that 62% of shoppers feel that Black Friday and Cyber Monday discounts are never as good as they expect them to be, and almost 65% report that the products they want are not usually discounted, making the retail event less relevant to them. Salesforce expects U.S. But the Size of the Discounts Will be Smaller.

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Store Growers

MARCH 13, 2023

Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their desired item within the search results. There are several such attributes in Google Shopping. What Is the Gender Attribute in the Product Feed? Yes, gender is required for products in the apparel category.

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Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Let’s dive straight into it!

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Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. What Is the Short Title Attribute in the Product Feed? Such is the case with short titles.

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Store Growers

MAY 4, 2023

Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if Google Shopping, Ebay, or Amazon offer the option to add GTINs for items in your product catalog, you are probably wondering whether to comply or not. First, let’s briefly cover the basics.

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Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. In this article, we’ll cover the size attribute for product feeds and explain what it is, how to satisfy Google’s formatting requirements, how to add size to your feed, and other useful tips.

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Retail TouchPoints

FEBRUARY 21, 2023

For its part, Meta closed out 2022 with its first-ever year-over-year decline in ad revenue, and together Meta and Google (“The Duopoly” as they’re known in the ad industry) made up less than 50% of all digital ad spend last year, something that hasn’t happened since 2014. In fact they are anything but — and with good reason.

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Store Growers

FEBRUARY 25, 2023

Last Updated on March 16, 2023 When it comes to selling products online, the price is one of the most critical elements that can make or break a sale. That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. What Is the Price Attribute in the Product Feed?

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Store Growers

FEBRUARY 25, 2023

Last Updated on February 25, 2023 When it comes to selling products online, the price is one of the most critical elements that can make or break a sale. That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. What Is the Price Attribute in the Product Feed?

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