List Price vs. Net Price: What You Need to Know to Optimize Your Pricing Strategies
Wiser
DECEMBER 3, 2019
List price is also known as Manufacturer’s Suggested Retail Price, or MSRP. A list price should cover all costs of product development and operations, and it must also generate a desirable profit for the company. What is Net Price? In most cases, few products will sell for the list price.
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