Q4 Could Be Huge, But Most Retailers Have a Blind Spot
Retail TouchPoints
OCTOBER 10, 2023
At the same time, retailers are acutely aware that ecommerce sales are continuing to grow as a percentage of overall holiday spending and, within that percentage, mobile sales in particular are skyrocketing. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023.
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