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For lifestyle retailer Urban Outfitters, mobile personalization is the sweet spot — the brand wins customer loyalty through its app by generously rewarding ‘total behavior,’ such as incentivizing users for connecting a social media account to the app or attending an in-store event. You avoid wasted spend and develop tailored content.
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I’m I’m very skeptical that there’s a lot of incremental ad dollars for a regional grosser with no third-party Marketplace or a specialtyretailer in home furnishings with like.
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