How to Build a Highly Profitable Product Assortment Strategy (2021)
Retalon
APRIL 14, 2021
Wide assortment breadth allows retailers to appeal to bigger demographics, but make it more difficult to appeal to more dedicated and loyal niche markets. The assortments at urban flagships, suburban outlets, and airport kiosks will reflect the company’s brand but the breadth and depth of the assortments will be different.
Let's personalize your content