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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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How Shein and Temu are driving up the cost of air freight

Inside Retail

The rapid rise of fast-fashion e-commerce retailers such as Shein and Temu is upending the global air cargo industry, as they increasingly vie for limited air-cargo space to woo consumers with rapid transit times, more than ten industry sources said. That equates to around 108 Boeing 777 freighters a day, the consultancy said.

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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. The battle between them is playing out not only on social media but also in a US court.

Marketing 130
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Rags not riches: Ghana drowns in Western castoffs

Inside Retail

Last year’s must-have dress, yesterday’s flares and countless other Western castoffs are strangling the Global South, prompting calls for fast fashion to pay the price for rampant overproduction. “Many of these garments should have been disposed of there, yet they put them into bales and ship them here.

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Nike, Ikea, Asos join a growing list of global retailers spurning Russia

Inside Retail

They head a growing list of retail brands which have already announced actions to end or reduce sales in Russia, including Swedish fast-fashion company H&M, online apparel store Asos, and tech giant Apple. Russia accounted for about 4 per cent of H&M’s sales during the last quarter, making it the group’s sixth-largest market.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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Analysis: What the crackdown on sustainability claims means for retail

Inside Retail

According to the United Nations Environment Programme , fashion accounts for up to 10 per cent of global carbon dioxide output – more than international flights and shipping combined. Greenwashing is when a company claims to be environmentally aware, but only for marketing purposes. What is greenwashing? Green or greed?

Fashion 246