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Emphasize Visual Merchandising. Visual merchandising is the process of designing storelayouts and displaying merchandise on shelves with the goal of engaging shoppers and boosting sales. For example, holiday shopping calls for specialized displays that feature the hottest items in prominent places.
When executed effectively, product merchandising can significantly enhance the shopping experience, boost brand visibility, and encourage impulse purchases. Retailers who prioritize and invest in effective product merchandising strategies can gain a competitive advantage in the market.
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