The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys
Retail TouchPoints
NOVEMBER 10, 2022
While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. Whilst a provocative headline, that’s not exactly what we’re seeing on the ground.
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