Remove Accounting Remove Consumer Remove Retail Trends Remove Retailing Pricing
article thumbnail

Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research. for trusted brands and 23% for ethical products.

Consumer 278
article thumbnail

Four Steps to Product Pricing Success

Rangeme

Margins erode quickly in consumer packaged goods (CPG), and all too often, I see emerging brands losing money on each product they sell. This step ensures you have a firm handle on what the right price is – for your category, and your specific product, while taking your positioning within the category into account.