Marketing With A Different Lens: What You Can Learn From Other Retail Verticals
Retail TouchPoints
JULY 31, 2020
For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. LIAs promote available products that shoppers can receive via curbside store pickup. When using LIAs, promote higher AOV products that may traditionally skew toward in-store purchases.
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