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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

However, solely behavior-based dynamic advertising won’t be enough for marketers to cut through ad blindness, with more optimized data-driven tactics driving the industry forward. For example, when a consumer is shopping on Ticketmaster, they will be presented with a carefully selected range of options during checkout.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Today, retailers and brands need to support their customers how, when and where they want to shop. Retailers and brands need to support, allow and empower their customers to engage with – and shop – them as the customer wants. Virtual shopping. Again, Nordstrom with their new Nordstrom Live virtual shopping experiences.

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

Dropped out and did 100 million over, 10 11 years mainly thanks to the a lot of connections Channel advisor helped me create you know Market places like Amazon eBay buy.com back in the day, a lot of the shopping channels like Shopzilla and sites like that and we exited that business in 2017.