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City Furniture Overhauls Ecommerce Approach to Create Highly Customized Shopper Journeys

Retail TouchPoints

The home furnishing and accent retailer, which operates 20 showrooms and 13 Ashley Home Store showroom licenses in Florida, partnered with cloud commerce provider Kibo , which offered a flexible ecommerce technology that would allow CITY Furniture to develop and support highly customized customer journeys and a fluid shopping-cart experience.

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City Furniture Overhauls Ecommerce Approach to Create Highly Customized Shopper Journeys

Retail TouchPoints

The home furnishing and accent retailer, which operates 20 showrooms and 13 Ashley Home Store showroom licenses in Florida, partnered with cloud commerce provider Kibo , which offered a flexible ecommerce technology that would allow CITY Furniture to develop and support highly customized customer journeys and a fluid shopping-cart experience.

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Guest Post: Understanding Digital Customer Experience in Retail Industry

Hyken

It is also about the reasons behind buying the product such as the need it fulfills, the price the customer is ready to pay, or the promotions which motivate him to fulfill the need. The world’s largest retailer, Amazon has Go Stores with no cashiers or checkout lines. Product discovery experience . Choice overload is a real problem.