How Luxury Brands Are Responding To COVID Tension With Innovation
Retail TouchPoints
JULY 9, 2020
For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.
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