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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce.

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How scammers impersonate brands to steal from online shoppers

Inside Retail

The Iconic is the latest victim of ‘credential stuffing,’ a scam that resulted in customer accounts being used to place fraudulent orders, some totaling thousands of dollars, dating back to November last year. Deep fakes were once a futuristic concept that was seen to be concerning, but more for entertainment purposes.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. In fact, posts from friends were the number three and four among top methods for users making purchases on social.

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Is E-Commerce the Key to Successful International Expansion?

Rangeme

Global e-commerce sales grew by 28% last year, according to Statista, and by the end of this year there will be 2.14 billion global digital buyers, with e-commerce sales expected to account for 18% of all retail transactions. With e-commerce, the barriers to entry are low, while the chances of success are high.

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

We’ve created multiple Instagram accounts that target different parts of the world. To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. All of them are now charging for advertising and other bells and whistles on their sites. We have been lucky as well: Kylie Jenner.

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