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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He said that DVF is an industry leader in “effortless femininity,” and that the two brands were a perfect fit, with aligned goals and objectives.

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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. A Skechers virtual shoe available to try on in the brand’s new Roblox store.

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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

The brand recently teamed up with athleisure brand The Upside on vegan shoes and a tennis capsule that was on display at the Australian Open, and last year it worked with ice cream company Streets on a pair of summer shoes. In 2019, Volley’s brand manager John Szwede told News.com.au

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PVH Sells Off Heritage Brands as it Turns Focus to Calvin Klein, Tommy Hilfiger

Retail TouchPoints

is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

It will continue to evolve the concept that we rolled out last year at Karrinyup and Robina – really open [with] a lot of space to come in and enjoy the store environment and lovely marble finishes and brass finishes throughout the store. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets.

Marketing 130
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Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. As an educator at the Parsons School of Fashion, Parry has strong views on diversity, inclusivity and equity in fashion. Here are the highlights.

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