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10 Leading Strategies for Pricing New Products (2021)

Retalon

Setting initial pricing high may discourage customers or may create the impression of premium quality. Low prices, while more accessible, could permanently mark the product as a commodity. Pricing determines your long-term profitability. Low prices leave little room for promotions or end-of-lifecycle markdowns.

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5 Highly Effective Retail Markdown Strategies that Work in 2021

Retalon

And since most markdowns are not planned for in advance (or at least accounted for in the pre-season planning stages), they frequently drain profits considerably more than they have to. And cutting prices is the only way to clear this leftover inventory at the end of a season or of a product’s lifecycle.