Leveling Up: How Gaming is Changing the Face of Retail
Retail TouchPoints
AUGUST 15, 2024
Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Recently we’ve seen a significant uptake from older generations, with gamers aged 55 to 64 rising by 95% from 2018 to 2022, peaking at 47% in 2021.
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