What’s Driving the Explosion of Retail Media (and How to Get in on the Action)
Retail TouchPoints
JULY 15, 2022
First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.
Let's personalize your content