Wiser

FEBRUARY 3, 2022

Managing Physical Share with a focus to grow your share of items within the category at a specific retailer and location can quickly promote your dollar share. If you are like many CPG manufacturers, trade promotions are likely your largest marketing expenditure, and with good reason. 3: Analyze Your Display Effectiveness.

Promotions 78

Promotions Cross Merchandising Management Location 78

Retail Adventures

AUGUST 16, 2022

This year start your Golden Quarter planning now: 2022 Dates to Remember This year Black Friday is on November 25, Small Business Saturday is November 26, Cyber Monday is November 28, and the biggest shopping day of the holiday season will be December 17, the Saturday before Christmas. Spinner racks located near the cash wrap work, too.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52

Retail Adventures

JANUARY 25, 2023

The goal is to get you to walk past promotional goods you didn’t realize you needed first. That’s no way to shop, displays should encourage customers to touch the merchandise. Set your displays so customers interact with the items, and employ cross-merchandising so they pick up product hadn’t originally intended to buy.

Grocer 52

Grocer Cross Merchandising Customer Experience Shopping 52

Retail Adventures

JANUARY 27, 2022

Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Cross-merchandising – placing items together that complement one another – is another strong technique to embrace. Use it to feature merchandise you want every shopper to see.

Visual Merchandising 52

Visual Merchandising Cross Merchandising Planning Promotions 52