How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji
Inside Retail
DECEMBER 4, 2024
In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” The Prada Group first partnered with Snapchat in 2021, with its Bag Try-On AR Lens that enabled customers to virtually ‘test-wear’ the Prada Galleria style.
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