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How to Market Your Brand During a Recession

Rangeme

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Together, these trends point toward an economic slowdown and potential recession. Many factors remain within a brand’s control, including marketing efforts. January 13, 2021.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. Retail Statistics: The Big Picture. The retail market size is continuously growing.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. In 2021 Wayfair spent $1.4 eCommerce companies like Wayfair know this and that’s why they spend so heavily on marketing.

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Burger King’s Turnaround Strategy, 4 Things You Need to Know

Indigo 9 Digital

At the end of December [2021], we rolled out our first of two waves of menu simplification, removing low-volume items," said Tom Curtis, Burger King’s North American President. More marketing spend. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.