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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Be sure to check out all the winners from VMSD ‘s 27th annual International Visual Competition: .

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