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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.

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In-store customer experience – a top retail focus for 2021

I Vend

The power of tech – Technology and automation enhance customer experience – existing initiatives such as contactless payments, self-checkout, BOPIS and curbside pickup will all continue to gain momentum, and will rely ever more heavily on barcode and OCR-enabled apps for maximum efficiency.

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Although the second metric is a little more complex to gather, a simple solution could be adding a question at checkout, such as “How did you hear about us?”. Croud acquired impakt Advisors in 2021. Most companies can calculate this relatively quickly. (2) This information, combined with Retained Revenue, forms the foundation of EGR.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. But don’t count YouTube out.

Marketing 310
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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 189
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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

19:56] Their videos on Tik-Tok and Instagram we’ve done on marketing as and IL marketing have. And it allows a e-commerce retailer to pool their FBA inventory if they’re on Amazon or they can send in inventory into Amazon.