Marks & Spencer’s Turnaround Strategy, Why it’s Working
Indigo 9 Digital
SEPTEMBER 1, 2022
But in 2020 Marks & Spencer opened up its website to outside apparel brands. In a small pilot that took place in October of 2020, where Marks & Spencer sold womenswear brand Nobody’s Child on its website, Marks & Spencer found that close to 10% of customers who bought the brand were new to Marks & Spencer womenswear.
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