Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
In the first quarter of its 2021 fiscal year (the three months ended August 30, 2020), Nike’s direct business was up 82%. Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. One of the benefits of moving away from wholesale is better margins.
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