Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
In the first quarter of its 2021 fiscal year (the three months ended August 30, 2020), Nike’s direct business was up 82%. Nike also reduced its reliance on department stores. Gone are the days when consumers flood department stores buying everything from shoes to appliances. Do you like this content?
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