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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. That’s a drop in the bucket compared to Amazon’s 1.7 Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Walmart’s US eCommerce sales were up 79% in 2020 and were up 11.0% This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. Walmart’s strength in eCommerce can be seen in its results.

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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. In contrast, paid search clicks dropped 12%.

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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. But this time around, they’re better prepared to handle it. “We

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon launched Amazon Pharmacy in 2020 which offers online ordering and delivery of prescriptions. One of the benefits is that it makes returns easier.

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Guest Post: Elevate Your Business’ Customer Service With the Help of QR Codes

Hyken

Even before the pandemic, usage of QR codes increased by 96% between 2018 and 2020, highlighting its importance in this digital era. QR codes are commonly used for payments and advertisements and are effortlessly offering a contactless solution to customers. QR codes for product exchange and return services .

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These Were the Top Retail Stories of 2022

VMS

W ITH THE WORLD adjusting to Covid a few years later as less of a threat and more a part of everyday life, retailers sought to return to business as usual. The initial plan is to drop these package-carrying drones into the backyards of residents in Lockeford, Calif. Advertisement. Happy New Year. INFLATION ON. BEYOND AWFUL.