Kontoor Brands to buy Helly Hansen from Canadian Tire Corporation
Inside Retail
FEBRUARY 19, 2025
In 2019, VF Corp spun off the Wrangler and Lee brands to a new publicly traded company set up as Kontoor Brands. Scott Baxter, President, CEO, and chairman of Kontoor Brands, emphasised the strategic alignment of the purchase with plans to scale the business globally.
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