Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
In 2017 Nike sold its product through an estimated 30,000 retailers but by 2019 it only had 40 strategic retail partners. Having more control of the customer experience is part of the reason why Nike decided to stop selling on Amazon in 2019. As anyone who sells on Amazon knows counterfeit products are an issue.
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