REI Shutters Experiences Business that was Losing Millions Annually, Cuts 400+ Jobs
Retail TouchPoints
JANUARY 10, 2025
Even at our peak in 2019 our best year for Experiences ever we did not generate a profit. REI also will continue to enhance both the online and in-store customer experience with investments in areas including personalization and visual merchandising. Experiences served 40,000 customers in 2024 less than 0.4%
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