Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season
Retail TouchPoints
DECEMBER 7, 2020
27) dropped considerably in comparison to last year. Overall, the four days from Thanksgiving through Sunday were down -49% compared to 2019. Black Friday, on the other hand, hurt — with only half as much traffic as in 2019. This means that the drop in Black Friday traffic may benefit other, later dates before New Year’s.
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