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What You Need to Know About Flipkart’s Strategy

Indigo 9 Digital

That market opportunity as well as the fact that India has the second largest population in the world with over a billion people has attracted a lot of international attention. One of the international companies looking to tap into the Indian retail market is Walmart. Do you like this content? share during the same time period.

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Brand Loyalty is Put to the Test

Rangeme

Store brands’ growth have outpaced the retail market as their quality continues to rise while often offering good value for money. A McKinsey survey cited better prices or promotions (30%), better value (25%) and better shipping or delivery costs (15%) as factors driving consumers to try new brands. May 9, 2018.

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