2018 Marketing Spend Retail Trends Shopping 
Indigo 9 Digital
NOVEMBER 16, 2023
With companies like Shopify it has never been easier to set up shop online. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% Casper now has more than 60 stores and several retail partnerships.
Indigo 9 Digital
JANUARY 17, 2023
In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We
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