Vitamin Shoppe CEO Sharon Leite Went Undercover in Her Stores. Here’s What She Learned.
Retail TouchPoints
FEBRUARY 10, 2022
It’s now available on-demand , which makes this a good time to issue a spoiler alert: if you haven’t seen the episode yet but plan to, don’t read any further until you have. Launched in 1977, The Vitamin Shoppe saw sales begin to decline in the early 2010’s due primarily to a lack of digital innovation. And that’s not all.
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