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In 2018, one of his agency’s clients was the Korean sunglasses brand Gentle Monster. Around 2019, my design team and I started to look around to see if there were any opportunities to create our own consumer brand,” he said. So, in that case, Documents…is not a big consumer brand in China.
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Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). The resilience of these brands is exemplified by their ability to withstand economic fluctuations and evolving consumer tastes.
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