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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. The trade-off is long shipping times, another thing Wish is working hard to improve.

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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. 10, 20, 50, 100, 250 locations now.

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Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. The reward of the experience drives the consumer’s behavior, as opposed to a brand fretting about reaching the consumer on every channel they may possibly ever use. You avoid wasted spend and develop tailored content.

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The Google Ads Strategy of Purple Mattresses

Store Growers

Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. Free & convenient shipping. One advantage that gave them was all the money Casper had spent on making consumers comfortable with buying a mattress online.