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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

APRIL 4, 2024

Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). A discerning global clientele has consistently been captivated by the allure of premium and luxury brands.

Clienteling 147
Clienteling Supply Chain Management Customer Experience Consumer 147
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How Tag Heuer is evolving to stand the test of time

Inside Retail

MARCH 6, 2023

IR: What role do collaborations play in enabling you to reach a new clientele? For us, that clientele side and customer experience is really key. VM: Back in 2018, we had 93 points of sale, including wholesale and stand-alone boutiques. We’ve now consolidated that down to around 69 points of sale.

Boutique 264
Boutique Wholesale Clienteling Point of Sale 264
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