Retail TouchPoints

APRIL 26, 2024

A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. Locations and opening dates will be announced in the coming weeks.

Shopping 182

Shopping Location Shipping Brand Management 182

Retail TouchPoints

DECEMBER 1, 2021

Slated to open in mid-December, the new mall-based flagship follows on a 2019 attempt to revive the toy store chain via smaller mall locations that was thwarted by the pandemic. . stores in 2018, the Toys ‘R’ Us brand passed through a number of hands before being acquired by brand management firm WHP Global in March 2021.

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ATS Location Brand Management Shopping 254

Retail TouchPoints

FEBRUARY 1, 2021

“As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” said a Tru Kids spokesperson in a statement. The original Toys ‘R’ Us was liquidated in 2018 , but Tru Kids acquired its intellectual property and resurrected the retailer in 2019.

Brand Management 237

Brand Management Planning Location Management 237

Retail TouchPoints

JANUARY 10, 2023

this summer with the opening of its first flagship location since the brand’s 2018 bankruptcy. The store will be located at the American Dream mall in New Jersey, alongside the flagship of sister brand Toys ‘R’ Us , which opened there in December 2021. After filing for bankruptcy and shuttering all its U.S.

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ATS Returns Location Brand Management 230

Retail TouchPoints

JULY 19, 2023

since the brand’s 2018 bankruptcy. The rebirth of Babies ‘R’ Us marks not just the brand’s timely return but also a significant reimagining of what baby retail should look like (hint, the big box is no longer). (Photo Credit: Retail TouchPoints) As the last surviving U.S. After filing for bankruptcy and shuttering all its U.S.

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Returns Brand Management Planning Location 237

Wiser

MAY 22, 2023

Brand equity assumes that a brand that is well-established, memorable, and reputable will be more successful than others. Much of your brand’s equity is based on how shoppers perceive you. So how do you go about creating positive brand equity for your business? billion as a result.

Advertising 142

Advertising Marketing Management Shopping 142

Retail TouchPoints

MAY 10, 2021

Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group. Bank and Men’s Wearhouse agreed to merge and form Tailored Brands. and Canada.

Outdoor 149

Outdoor Apparel Planning Brand Management 149