Retail TouchPoints
FEBRUARY 1, 2021
“Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”. The original Toys ‘R’ Us was liquidated in 2018 , but Tru Kids acquired its intellectual property and resurrected the retailer in 2019.
Retail TouchPoints
MAY 10, 2021
A recent Greenbook Research Industry Trends Report revealed that empathy is now a KPI that brands are actively tracking, which in turn has led to a rise in “customer closeness” programs.
Wiser
MAY 22, 2023
Where brand awareness tells you how familiar, or “aware,” shoppers are of your business, brand equity refers to the added value on your products as a result of that awareness. 2: Create Brand Associations Brand associations are characteristics of your business that shoppers come to associate with your brand.
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