What is Point-of-Purchase Marketing?
Wiser
NOVEMBER 3, 2020
Let’s look at what POP marketing is, some examples of it in action, and how you can make yours stand out over your competitors’. Point-of-purchase marketing, sometimes referred to as point-of-sale marketing, is the practice of placing marketing material next to the products it is advertising. Point-of-Purchase vs. Point-of-Sale.
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