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Maison Kitsuné and Hoka take divergent paths in physical retail – what to know

Inside Retail

This strategic repositioning allows us to optimise our footprint in the North American market while remaining true to our brand DNA,” Johanna Lellouche, the deputy managing director of Kitsuné Group, told The Business of Fashion. This is the second time Maison Kitsuné has pulled back its physical presence in the US market.

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Macy’s Leaders Answer 6 Big Questions About the Company’s Future at NRF

Retail TouchPoints

Whether that’s the algorithmic side of where to fulfill products from so that we have fewer split shipments, or making sure that we are putting the right depth, size and color basis from a geography between digital and physical so that we don’t take as many markdowns because we put the wrong product in the wrong place at the wrong time.

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Ikea wants to make smart home tech easier to use, more affordable

Retail Dive

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. In 2017, the company expanded the availability of its smart lighting system. You can unsubscribe at anytime.

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How Woolies is using 2D barcodes to increase sales and transparency

Inside Retail

With this next generation of barcodes, there’s a real opportunity to connect with consumers in ways we haven’t before,” explained Richard Jones, chief marketing officer at GS1. Their journey began in 2017 with just loose produce. “At

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Meet Lindsay Nicholas, the fashion designer bringing NY edge to Melbourne

Inside Retail

New York fashion designer Lindsay Nicholas started her business seven years ago as a side hustle while working in marketing in Singapore. Of course, life doesn’t always turn out as we plan, and we wound up moving to Melbourne in 2017. We’re also not a brand that takes markdowns on stock after six weeks.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Trade promotions are marketing campaigns and promotions organized by brands that are aimed at increasing sales within a retailer, sweetening the pot for both the store and the shopper.