Maison Kitsuné and Hoka take divergent paths in physical retail – what to know
Inside Retail
JULY 29, 2025
This strategic repositioning allows us to optimise our footprint in the North American market while remaining true to our brand DNA,” Johanna Lellouche, the deputy managing director of Kitsuné Group, told The Business of Fashion. This is the second time Maison Kitsuné has pulled back its physical presence in the US market.
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