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Welcome to the new customer experience

Inside Retail

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. A unified front has to span the entire customer journey.

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Then it began offering in app payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Starbucks is in the process of building out its network of pickup only locations.

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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

By Tricia McKinnon I have long wondered how Starbucks has been able to consistently provide such great customer service. While everyone understands the importance of great customer service in reality it is extremely difficult to achieve even if a retailer only has one store. Then it began offering in app payments in 2011.