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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Luxury brands prioritise the customer experience in their digital transformation efforts.

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Direct-to-consumer retail is about dynamism, as well as data

365 Retail

Then, they can leverage advanced logistics, supply chains, and customer experience (CX) solutions to unlock their full, dynamic potential. While this DTC model gives brands full ownership of their relationships with customers and the data associated, it also incurs additional costs. Iterative Customer Experience.