Wayfair’s Strategy – 7 Compelling Facts You Need to Know
Indigo 9 Digital
FEBRUARY 13, 2023
Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. Wayfair’s customers who shop infrequently put pressure on marketing spend. Wayfair’s margins were 27.5% In 2021 Wayfair spent $1.4
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