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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

Wholesale 217
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. Team development The LSKD team prides itself on actively creating a learning culture that encourages collaboration and accountability.

Planning 264
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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Through an Instagram account called ‘Outta The Gloss’, the group detailed their grievances and urged a boycott. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020.

Wholesale 130
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. IR: You started as the customer service and wholesale manager, how have you witnessed the brand’s evolution in your time at the company?

Marketing 178
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Jason & Scot Show Episode 269 – Amazon and Instacart get new CEOs, other news

Retail Geek

Found themselves having to go to other three pll’s to sell on Amazon because Amazon just wouldn’t accept all of their goods and so if you’re going to say oh you know what I’m going to put all my eggs in Amazon’s basket and have them ship all of my.

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DIRECT-TO-CONSUMER SHIFT BOOSTS RETAIL INVESTMENT IN SUPPLY-CHAIN INNOVATION

Retail Minded

Today’s shoppers expect fast, low-cost, environmentally aware delivery options (and products), with as many as a 33% abandoning online carts if they consider a shipping date to be too late. Examples of D2C Success . It recently reported that online sales grew by double-digits in the second quarter of 2022 too.

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How Away Uses Google Ads (Case Study)

Store Growers

They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases. Samsonite sells most of its product wholesale. Search (both organic and paid) accounts for 41% of all visitors, direct for 35%, social is at 16% and about 6% are referrals. This might have contributed to the brand’s demise.