Remove tag privacy
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Personalization in the Age of GDPR

Retail TouchPoints

Walking a Fine Line: Where Personalization and Privacy Concerns Meet. Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. The Data Economy: How do Privacy Regulations Affect Revenue? Privacy-Friendly Data Sources.

Consumer 260
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How Has Web Analytics Changed Over the Years?

Small Biz Trends

It used tag-based analytics to track user behavior such as how much someone pays for a purchase or even how big their monitor is. In 2016, Google started incorporating machine learning to enable real-time learning. Javascript was a huge improvement and steered web analytics into the domain of marketing. Google Analytics 4.

Marketing 134