3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud
Retail TouchPoints
APRIL 19, 2022
As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. Tag automated or bot traffic: Now that we understand how many users aren’t engaged and have a breakdown by channel, let’s use additional data. So I regularly help customers identify and fight a hidden drag on their growth: ad fraud.
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