Remove tag consumer-protection
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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. Tag automated or bot traffic: Now that we understand how many users aren’t engaged and have a breakdown by channel, let’s use additional data. So I regularly help customers identify and fight a hidden drag on their growth: ad fraud.

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We Being keen consumers, we knew what we wanted,” she said. “We

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Personalization in the Age of GDPR

Retail TouchPoints

Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. This relatively sudden and sweeping shift in favor of consumer privacy, while warranted, also creates business challenges. Radical Transparency.

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Jason & Scot Show Episode 306 Apple WWDC announcement, Generative AI, and Holiday First Look

Retail Geek

24:28] Excuse me generative Phil and, generative Phil is a legitimate Game Changer there’s a bunch of use cases that used to be super time-consuming for designers that that this beta version already like. Than it did a few years ago which which is I do think a legitimate concern.

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