Aldi at 35: How the German discounter has disrupted the UK grocery sector
Retail Gazette
APRIL 17, 2025
The arrival of Kevin the Carrot Aldi’s Kevin the Carrot character has become a household name – but it wasn’t until 2016 that he made his first appearance in the grocers Christmas advert. increase in sales and helped the supermarket gain an additional one million new shoppers, Marketing Week reported.
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